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Gift Wrapping Ideas
Design Strategies
Stephen Fowler

21 Creative Gift Wrapping Ideas to Enhance Your Gift Giving

When wrapping gifts, people usually don’t even bother investing time there. However, gift wrapping should be considered an art, not a waste of time. Gifts are unique and demand to be presented with an extra flair of creativity. When you think about gifting something to a loved one, you cannot

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Bad Packaging Designs
Design Strategies
Stephen Fowler

The Impact of Bad Packaging Designs & Why Some of Them Failed?

In the competitive world of retail, packaging design plays a crucial role in a product’s success or failure. A well-designed package can attract customers, protect the product, and enhance the overall brand experience. On the other hand, bad packaging design can lead to confusion, frustration, and even a decline in

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Freezer-Bags-vs-Storage-Bags
Packaging Materials
Stephen Fowler

Freezer Bags vs Storage Bags

In a fast-paced world where people are getting busier and busier, the need to eat healthy, nutritious meals is becoming more important but in no time. In this scenario, the best way to save time is to store your food in reusable freezer bags, storage bags or even mylar bags,

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Frozen Food Packaging Design
Design Strategies
Stephen Fowler

Frozen Food Packaging Design

Frozen food industries have been working a lot to preserve and present food for years. During this time, significant revolutionary changes have happened in formulating new and unique packaging templates and designs. To make food preservation easy and convenient, every design element of frozen food packaging plays a tentative role

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Client Gift Ideas
Design Strategies
Stephen Fowler

12 Affordable and Creative Client Gift Ideas

Gifting your clients something memorable creates a lasting impression and a meaningful connection. A thoughtful gesture is not just about giving them something expensive or flashy. Most corporate offices think that appreciating their clients takes a whole lot of budget and time.  The truth? It is not about the hefty

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Logo-Placement-in-a-Packaging-Design
Design Strategies
Stephen Fowler

Best Practices for Logo Placement in a Packaging Design

When designing product packaging, the main concern should be the best location for your logo. It should not be the only thing that catches the eye, but it should be so close to the point of purchase that it is noticed. The thought of a logo placement offers multiple options

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Flexible Food Packaging
Sustainable Solutions
Stephen Fowler

What is Flexible Food Packaging?

“Flexible food packaging is wrapping any product using non-rigid and bendable material to provide protection and safety.” It is a manufacturing and designing process of making bags and pasting layers to store food for extended periods. For days, weeks, or months, the food remains fresh and odorless using plastic films,

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Varnish In Packaging
Printing Processes
Stephen Fowler

What is Varnish in Packaging?

Varnish is basically a clear liquid that is coated on your products or prints, which offers a strong barrier against external factors like dirt, fingerprints, and smudges. In other words, it is the last or final layer on your prints that acts as an additional protective layer. Any packaging coated

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Packaging and Labelling
Design Strategies
Stephen Fowler

Difference Between Packaging and Labelling

Packaging and labelling are interconnected but different in their representative perspectives. Typically, it is assumed that both terminologies are the same, but the packaging is the presentational feature, while labelling refers to the informational content of the company and transportation.  The designing and manufacturing processes are not constant, as they

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Paper Coating
Printing Processes
Stephen Fowler

What is Paper Coating?

“Paper coating is the process of applying material mixtures and polymers to make paper heavier, thicker, glossy, or matte, using paper coating chemicals like silicons, calcium carbonate, talc, etc.” Paper packaging coatings are very exclusive and provide great protection to products. Also, these layers enhance the beauty of products and

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