Design Strategies

The Impact of Bad Packaging Designs & Why Some of Them Failed?

In the competitive world of retail, packaging design plays a crucial role in a product’s success or failure. A well-designed package can attract customers, protect the product, and enhance the overall brand experience. On the other hand, bad packaging design can lead to confusion, frustration, and even a decline in

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Frozen Food Packaging Design
Design Strategies
Stephen Fowler

Frozen Food Packaging Design

Frozen food industries have been working a lot to preserve and present food for years. During this time, significant revolutionary changes have happened in formulating new and unique packaging templates and designs. To make food preservation easy and convenient, every design element of frozen food packaging plays a tentative role

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Client Gift Ideas
Design Strategies
Stephen Fowler

12 Affordable and Creative Client Gift Ideas

Gifting your clients something memorable creates a lasting impression and a meaningful connection. A thoughtful gesture is not just about giving them something expensive or flashy. Most corporate offices think that appreciating their clients takes a whole lot of budget and time.  The truth? It is not about the hefty

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Logo-Placement-in-a-Packaging-Design
Design Strategies
Stephen Fowler

Best Practices for Logo Placement in a Packaging Design

When designing product packaging, the main concern should be the best location for your logo. It should not be the only thing that catches the eye, but it should be so close to the point of purchase that it is noticed. The thought of a logo placement offers multiple options

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Packaging and Labelling
Design Strategies
Stephen Fowler

Difference Between Packaging and Labelling

Packaging and labelling are interconnected but different in their representative perspectives. Typically, it is assumed that both terminologies are the same, but the packaging is the presentational feature, while labelling refers to the informational content of the company and transportation.  The designing and manufacturing processes are not constant, as they

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PR Packages
Marketing Strategies
Stephen Fowler

PR Packages: How to Create Tips and Ideas

Influencer marketing – a new strategy of introducing people to your products directly through influencers. Influencers have thousands or millions of followers on social platforms; therefore, when a company sends a PR Package to them, they create product reviews, comparisons, and unboxing videos with remarkable customer-grabbing strategies and then share

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E-Commerce Packaging
Printing Processes
Stephen Fowler

E-Commerce Packaging: Types, Styles, Printing Methods

The time has been revolutionized with exceptional growth in digital marketing; therefore, online purchasing has become a fundamental part of our lives. E-commerce is and it has evolved the market from a simple tool to lasting products for businesses. E-commerce packaging revolves around the protective perspectives of products, making them recognizable

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Packaging Inserts
Packaging Materials
Stephen Fowler

What are Packaging Inserts; Their Types and Creative Ideas

“A packaging insert is a secondary protective item in a box to secure and make the product presence unique.” The inside of the package is equally important as the exterior look! Packaging inserts play a significant role in keeping the products protected, good-looking and secure like flyers, free offer cards,

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Soap Packaging Ideas
Industry Trends
Stephen Fowler

Latest Soap Packaging Ideas of 2024

The soap industry has seen massive growth over the past few years. People have made their bathroom accessories more hygienic, convenient, and customized to suit their needs. In a market flooded with options, it is not easy for a brand to stand out and be remembered. How you can still

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DIY Gift Box Ideas
Design Strategies
Stephen Fowler

DIY Gift Box Ideas – How To Make A Perfect Gift Box?

Gifting is one of the most ancient traditional gestures of expressing love to your loved ones, giving appreciation for success, and pleasing them on their best day celebrations. A delightful ACT of LOVE! Yea Truly! But making a gift box by hand is another level of justifying your deep affection.

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