Digital Printing Definition Types Advantages Process

Digital Printing in Packaging; Its Types, Advantages & Process

Table of Contents

Looking at technology’s core, digital printing plays a significant role in promoting small printing businesses with cost-effective and eco-friendly features. Compared to traditional techniques, it is easier to use and prompt to cope with all the printing issues for small and medium brands. 

It is serving a good job, taking prints from postcards to flyers and clothes to bags. Specifically, inject, sublimation, dye, and press types have made it versatile for users and help them use environment-friendly raw materials. 

Moreover, it involves direct printing on surfaces like fabric, paper, canvas, custom boxes, etc., so companies do not need to spend more money on buying and customizing metals, making the whole procedure cost-effective. So, to know more about it, dive into the points given below.

What is Digital Printing?


“It is a process of digital-based printing on the surface of media substratum using CMYK printing inks. Digital prints include packaging boxes, shirts, bags, clothes, papers, sheets, etc.”

It is an advanced printing process that uses real-time CMYK (Cyan, Magenta, Yellow and Key) colour range that provides original colours like photographs. Computers are used to optimize prints that go wide and long-term. There is no need to use metal or engraved plates. These printing methods are used for minimal media and less pressing tools, making them affordable and easy to use. Firstly, the prints are designed using computer software (Photoshop, Adobe Illustrator, Indesign). The designs are saved as PDFs or other media files. The computer directs the printing machines to print on photos, paper, or any support.

What are the Types of Digital Printing?


Digital or computerized printing is a broad technique with a diverse range of options to fulfil all printing needs. In today’s time, everything has become a plethora of digital strategies for the welfare and upgrading of business products in the market. From small stores to large industries, this efficient method produces very high-quality commercial prints. So, let’s delve into its different types:

1- Inkjet Printing:


It is the most common type, in which an image is formed by spraying tiny droplets of ink on the surface. This technique can be used in home and office-based work.

Applications: It is widely used for photographs, documents, posters, and banners with intricate details. 

Advantages: It offers a very cost-effective digital media printing in high-resolution prints.

2- Laser Printing:


It is an advanced and up-to-date printing technology that prints images on paper using static electricity and toner. These interact to transfer pictures onto the printing media.

Application: It is suitable for brochures, flyers, heavy text media, business cards, and postcards with perfect cutouts.

Advantages: It provides consistent, high-quality images, prompt, and fast printing techniques, and it applies to all colours. 

3- Dye Sublimation Printing:


It is a digital commercial printing type that transfers dye onto clothes, fabric, and other coated substances by using heat and pressure techniques. The dye is converted into a gas that, when applied, goes deep into the fibre and results in long-lasting and high-quality prints.


It is highly recommended in the cloth industry for custom and promotional apparel, personalized gifts, and soft materials that can absorb tiny particles of coloured gas.


It is the most beneficial option for cloth brands because it is long-lasting, durable, transfers colours with excellence, and is cost-effective.

4- UV Printing:


It utilizes UV light that instantly contacts the ink and sets upon the printing surface, making the canvas resistant to fading, atmospheric factors, and scratching. 

Application: The best material for rigid materials, such as acrylic sheets, wood, vinyl, canvas, and flexible substrates.

Advantages: It provides high-resolution prints and detailed printing, covers a wide range of surfaces, serves as a protective shield from environmental hazards, is sustainable, long-lasting, and shows high colour vibrancy.

5- Digital Offset Printing:


It is a clear combination of offset and digital printing, transferring the digital print design onto the printing plates and then the printing surfaces. 

Application: It is perfect for high-volume projects like books, magazines, marketing and commercial materials, and catalogues.

Advantages: It provides high-quality and high-end printing even for small designs, maintains colour consistency, is valuable for data printing, is cost-effective, and is beneficial for press industries. 

Advantages of Digital Press Printing


The advanced technology has made the pasting of prints on a great range of surfaces with one hand. Cater to more advantages with us:

Cost-effective Production:

Small products result in many cost expenditures for small industries because of changeable metal plate prices. It is famous for small brands compared to traditional printing techniques, as there is no need to buy designed plates. So, making the imprinting budget-friendly, this method is being widely used for data pasting, magazine designing, fabric printing, etc.

Short Turnaround Time:

Printing presses have paced the world with prompt and quick printing services compared to old methods. The process requires less than a second to activate—everything is just one click away! Therefore, most business people prefer this quick way of working. Its short turnaround time makes it famous and worthy of use in the market.

Correction Options:

Unlike other methods, in which mistakes are considered a mess and a high-cost error, and allows a correction option that rectifies the mistakes at no cost. You must check, fix the error, and order the machine to make changes. All the files are designed electronically so that you can ensure the changes with more accuracy.

High-Quality Method:

Although a fast printing technique, it provides high-resolution, consistent, and highly colourful printing outcomes. From wood to acrylic, vinyl to oil colours, it covers every inch of canvas remarkably. Also, it produces intricate details, a versatile range of fonts and texting styles, multiple design modes, and vibrant colour schemes. All this results in high-quality printouts and makes it the best printing method for small businesses.

Environment-Friendly Process:

Digital production produces less waste, making the printing process least harmful to the environment. Additionally, standardized production produces minimum carbon footprints, uses no chemicals, and prevents overprinting. So, all these factors collectively make the printing process the most affordable, ecologically sound, and sustainable.


In this printing technique, computerized designs customize the products. Designers use Photoshop, Adobe Illustrator, and other design tools to create unique and catchy prints. Moreover, these prompt printing methods show precise results with constant and consistent designs. 

You can customize custom packaging boxes, clothes, shoes, fabric, books, magazines, and variable data imprints. In addition, the availability of vivid and bold CMYK Colors makes the whole procedure beautiful and takes out popping-up prints. So, it covers every corner efficiently regarding material, printing options, styles, and customization.

Understand Digital Printing Process


It involves fewer steps as it is a small turnaround and quick method. So, here we represent you the printing process:

File Preparation: 

  • The procedure starts with file preparation.
  • Create digital files using software like Illustrator, Indesign, and Adobe Photoshop.
  • The designs include text, graphics, images, layouts, dielines, and specifications.
  • The file needs to be correctly set with elements: colour mode, resolution, and bleed line.

Pressing Setup:

  • After setting up the digital file, start the pre-press setup.
  • Meet the setup with the printer’s specifications for file output.
  • Adjust colours, correct the errors, use multiple pages, and choose the material option.
  • If you have an optimal printing setting, go for it.


  • After optimizing the file, start the printing process by choosing one of its types.
  • In this, the printer automatically applies the ink onto the surface according to the inserted file.
  • The colours will be exposed by layering the ink and toner one by one.

Finishing and Quality Check:

  • When the output comes from the printer, check the quality and finishing.
  • If any design needs to be added (which does not happen mainly), you can fix it with an edited file and try it again.

Digital Printing Vs. Offset Printing

The difference between Digital and Offset Printing is given below in the table:

Features Digital PrintingOffset Printing
Printing ProcessUses inkjet or laserno printing platesSends computer images to the printer directlyFor short print For personalized materialsA traditional lithography processTransfers ink from metal plates to rubber blanket and then to surface.Requires printing plates
Cost-Effective cost-effective for short printno setup costsmore cost-effective for large-printhigher setup costs 
Quality excellent print qualityFor details or vibrant coloursgraphics with high-resolution superior print qualityMore color consistencysharp image reproductionexact colour matching
Time Management faster turnaround timesNo setup time requirementsNo drying timesquick production and high delivery timelonger turnaround times Requires more time for setting up plates and calibrationMore drying-out time

In short:

Digital printing is the most convenient and the most affordable technique. It covers a wide range of printing surfaces like clothes, bags, shoes, canvas, fabric, sheets, woods, acrylics, custom boxes, etc – popping up its highly versatile nature. Moreover, the quick method requires you to make the design and command the computer, and the print will come out with vivid CMYK colours in just one click. Its raw material (inks) is easy to avail of and makes the process eco-friendly for small brands.


About Stephen Fowler

About Stephen Fowler

Meet Stephen, our skilled writer at IBEX. With a degree in Packaging Sciences, Stephen brings expertise in simplifying every industry detail more efficiently. His years of experience in R&D and technical expertise have always been helpful for our audience. The best part about Stephen is that he has always provided consistent and valuable insights into the packaging industry, ensuring that our reader is always up to date with the latest practices.

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