What differentiates you from your competitors? Of course, your BRAND Strategies. The basic strategy is to use GOOD packaging methods – strategies a Company adopts to identify its products in the supermarkets. Many famous brands have adopted these particular outlines that created their images, made them among the best environmental packaging examples, and associated customers with their commodities. Apparently, the productive response makes your customers build trust and loyalty to your Company, and it serves as the best recognition mark for them.
Similarly, in Food Branding, the selling actions, food brand packaging, grand designs, and techniques of preserving food are the most effective executive components. In recent years, people have shown more concern about styling and the environmental benefits of packaging. It made brands take a step to reduce their carbon footprints and use more sustainable packaging, preferring biodegradable products for wrapping.
Benefits of using Sustainable Packaging
Using foods with green packaging has numerous valuable benefits for businesses specifically for dry fruit industries, organic and retail because of their wide use all over the world. Some of them include:
1- Healthier Atmosphere:
Sustainable packaging reduces the land-polluted items that are polluting our soil. Almost 40% of packages or plastic waste goes into landfills, with nearly 9 million tons of plastic. 32% of which is sorted out. But, in the end, the waste is leaked to oceans or pressed under the ground. Therefore, the world is wildly moving towards using environmentally friendly and organic product packaging. Gradually, the impact is slow, but consistent work will lead to waste-free lands soon.
2- Economically-Proven:
Custom eco-friendly packaging boxes have a meager cost of investment and manufacturing. Sustainable food companies manufacture the food for long-term use; therefore, these industries prefer using cost-effective wrapping mediums. Besides biodegradable properties, these packages are durable and can be reused for other purposes, save cost, and give economic benefits to users.
3- Become Brand’s Identity:
We have mentioned some of the top brands working on sustainable product packaging above. Switching to such enormously beneficial wrapping techniques has led them to an extensive line to success. Similarly, the designed packages and cartons attract more customers, and the eco-conscious grab big industries. So, packaging becomes a brand identity from the initial state of business to the reputed ones.
Materials used in Sustainable Packaging
The life of food boxes depends on the material and the style of packages. So, moving to materials, here are material options:
1- Paperboards or Cardboards:
- Highly recyclable
- Compostable
- No plastics
- Lightweight
- Eco-friendly
- Cost-effective
- E.g, Gable Boxes
2- Kraft Paper:
- Made up of tree pulp (natural)
- Plant-based
- Consumable material
- Low cost
- Lightweight
- Bleached (white) paper
- Non-bleached (brown) paper
3- Edible Packages:
- Single-used packages
- Made with starch or seaweed
- Purely organic
- Favorable in children
4- Natural and Biodegradable:
- Includes sugarcane fiber, bamboo, molded pulp, mycelium, cornstarch, etc.
- Reusable
- Easily breakable
- Natural medium
- Low Cost
- Compatible to environment
Some famous Brands with Sustainable Packaging
1- Nestle:
One of the most renowned and pronounced sustainable food packaging companies is Nestle. This Company has worked on environment-friendly packages and reduced the impacts by up to 30% by 2023. In Particular, Nestle has worked in two ways: first, it used recycled packages and introduced products with less packaging, like coffee capsules with 80% less wrapping material.
2- Kelloggs:
Kellogg’s has reduced the usage of plastic footprints on the food packaging boxes. It is using recycled cardboard instead of other non-recyclable plastics. This Company is currently using 76% cardboard and paper to ensure that there should not be any harm to the environment by using their products. Moreover, the Company is promoting recyclable packaging for food at a very high level, and the Company has aimed to have 100% recyclable commodities by 2025 – a remarkable step to keep the atmosphere clean and healthy.
3- Pukka Herbs:
Pukka is famous for its staple-free and organic strings of using plastic-free green packaged food items. Specifically, Plastic-free tea bags have no plastic and are compostable with 100% biodegradable packaging material. In 2017, the company started searching for non-carbon footprints and worked to encourage the world not to use such harmful prints more than 2 degrees. Therefore, after four years of development, they rolled out recyclable polypropylene-free bags, also known as Mylar bags.
4- McDonald’s:
McDonald’s uses paper packaging for their products that are recyclable and sustainable. Almost 99.6% of all food items – paper bags, Maplins, cup carriers, and food wrappers have fiber sources.
Conclusion:
Using sustainable packaging has proven and shown that these techniques are taking a big part in environment maintenance and reducing land/water pollution. Green packaged food companies seem to be more famous and preferred by users – effectively increasing the customer satisfaction charts. Along with environmental benefits, it has also given companies a big name, a prominent identity, customer loyalty, and a cost-productive way of business.
