When designing product packaging, the main concern should be the best location for your logo. It should not be the only thing that catches the eye, but it should be so close to the point of purchase that it is noticed. The thought of a logo placement offers multiple options based on your brand’s message.
Best practices prove that you want your logo to be the first thing a consumer sees on your packaging. You can see packaging logos in the middle of the packaging; otherwise, placing them on the left, right, higher, or even lower side would also not be a bad idea. However, it totally depends on your brand and the message you want to convey to your audience.
Why and how does logo placement make a difference?
When it comes to product packaging designs, nobody notices what messages you have put on the box; instead, the only thing that catches their instant attention is the unique logo on it.
So, eventually, your logo shouldn’t be bland or dull enough to be ignored. After this, its placement is the next thing you should consider. A creative logo placed in the least visible corner of the package will negatively impact the brand image.
Successful marketing strategies show that logos are supposed to be as prominent as possible. It should get the maximum exposure and visibility to attract customers. Usually, company product logos are placed on the top left side of the packaging, considering the human psyche.
What Factors should be considered when Placing a Logo?
The logo placement guides might get complex sometimes to answer any of your questions. However, with basic knowledge of the packaging, measurement of box dimensions, and understanding of your audience, you will easily know how and where exactly an appropriately placed logo will look. Moreover, other factors also include:
- Size: Make sure your logo is the right size for where it’s going to be placed. It should be visible but not overpowering. For instance, a large logo with a combination of a wordmark and a symbol in the bottom right corner will not make any sense, especially on a small shelf. Balance the typography with imagery to create a better logo.
- Fonts: Don’t overlook the importance of fonts in your logo. They’re key to keeping your branding consistent. Choose fonts that match your style and message, and stick with them to maintain a cohesive look.
- Colors: Color plays a big role in how people perceive your brand. Think about what emotions and values you want to convey, and use colors that reflect those. Also, consider where you place colors in your logo to ensure they pop correctly.
- Logo Versions: Sometimes, using the same logo everywhere can get boring. It’s okay to mix it up! Different products or branches of your business might need their own versions of the logo to showcase their unique qualities and stand out.
Best Practices for Logo Placements
When you have a basic idea of where to place your logo, you can try it in various positions and locations. Some brands put logos on product packaging randomly, without even thinking about the design or the basic aspects that are crucial to consider. Experiment with different logo styles to increase the chances of your product packaging getting more attention.
Considering your brand message and your audience, experiments with different layouts and designs can either make or break your overall brand’s identity. Here are a few placement options and associations to consider during the design process:
Center Placement
People like things to be balanced and symmetrical, so putting your logo in the center of your packaging makes it easy on the eyes. Plus, it’s super noticeable, which is great for making your brand stick in people’s minds. You’ve got a plus point if your logo is creative, unique and eye-catching.
High vs Low Placement
If you put your logo high on the packaging, people might see your brand as more powerful. But if it’s lower down, they might think it’s more down-to-earth and approachable. Depending on the vibe you’re going for, you might want to adjust where your logo sits.
Right vs Left Logo Placement
Think about how people read—left to right. So, if you stick your logo on the left side of the packaging, it’s more likely to stick in their minds. It’s just how our brains work!
Other Placement Ideas
Depending on the shape and style of your logo, different spots can give off different vibes. From front logo placement in various orders to the back, in an overall repeat manner, everything should be balanced and symmetrical. For example, a logo on a package in the top center might look like a fancy title, while one on the bottom left might seem more personal, like a signature.
These points are not set in stone, but there are some facts and guidelines to remember. Only some styles of the logo can be placed in every spot. For example,
- If your logo is just words and it’s at the top center of your packaging, it might remind people of a title on a document.
- If your logo is words written in a fancy script font and it’s at the bottom left, it might look like a signature.
- Square logos at the top right could look like stamps.
- Circular logos in the middle resemble letter seals.
Things to Avoid When Placing a Logo
Regarding logos for products and packaging, there are some pitfalls to avoid when you are thinking of their placement, such as:
- Poor visibility
Make sure the logo is placed where it is not collapsed or overlapped with other elements such as labels, folds, messages, or seals. Also, considering that it is a little smaller than the rest of the design, it is lost in the design.
- Cluttered Background
Avoid placing the logo over complex or busy backgrounds, as this can make it difficult to view it between busy patterns. Ensure there is maximum contrast between the logo and the background.
- Misalignment
Avoid off-center placement unless it is a personalized preference. Maintain consistent spacing around the logo to give your packaging design a balanced appearance.
- Poor color choices
Make sure that the color palette you choose does not clash with the design. Instead, the product’s logo and overall design should complement each other. The logo should not blend into the background, making it hard to see.
- Scaling Issues
Avoid stretching or distorting the logo to fit a particular space. Keep the aspect ratio consistent. Ensure the logo size is consistent across different packaging types and sizes. For example, if the packet logo looks great on a small packet, make sure it scales appropriately for larger packages as well.
- Sacrificing Brand Identity
Do not alter the logo in ways that compromise brand identity, such as changing the font, colors, or design elements. Also, only use multiple logo versions on the same package if it is a design choice.
- Poor Positioning
Avoid placing the logo in a way that it looks disconnected from the rest of the packaging design. It should feel unified with the overall aesthetic. Make sure the logo has a clear visual hierarchy and does not compete with other elements for attention.
- Inappropriate Context
Don’t use inappropriate imagery. For instance, placing the logo near imagery or text might negatively impact brand perception. Ensure the logo placement aligns with the product type and intended audience. Avoid placing a children’s brand logo in a way that seems too serious or corporate.
Summing Up!
Placing a logo in the right place is crucial to maintaining brand identity and making a good first impression. Whether it has a maximal or minimal design, a logo should be placed to be visible enough at first glance. It is not too much mixed up with the background and is not too close to text or other elements. By focusing on every detail carefully, you will achieve its best position and make your brand look professional.
